Student Affairs and Services Welcomes New Assistant Director of Student Life for RSOs

July 20, 2020

Brian D. Hercliff-Proffer joins the Division of Student Affairs and Services on Monday, July 20, 2020, as assistant director of Student Live for Registered Student Organizations (RSOs) and late-night programming. He will oversee RSOs, as well as manage the activity planning processes, late night events and special Student Life initiatives.

Hercliff-Proffer is no stranger to MSU student life; he previous served as the assistant manager for the University Activities Board (UAB). Hercliff-Proffer has spent more than 12 years as a student affairs specialist prior to joining Student Life.

“I am excited to go back to my roots of working with student organizations, it is the foundation from where I started,” Hercliff-Proffer said. “Student life and Student Services is where you can make a lot of connections with people. Trying out leadership skills, interpersonal skills, conflict management and how to navigate all of it.”

MSU is home to 900-plus RSOs. The variety of organizations allows students to find an organization that fits their interest. Even during the current pandemic, when we must follow physical distancing guidelines, students can participate in RSOs. Virtual meetings will be put in place to offset the void of day-to-day interactions.

“Being in person is part of the joy of student organizations. However, virtual sessions may provide new opportunities of student involvement,” Hercliff-Proffer said. “There is a lot of conversation going around if virtual meetings will help or not, but I am personally excited to see how.”

He added student organizations will need to reconstruct their whys and physically distancing requirements will help them think outside of the box. “We are no longer confined to the traditional ideas of what student groups are. We are redefining this concept as a whole,” Hercliff-Proffer said.

Hercliff-Proffer’s will also oversee fall and spring resource fairs, better known as Sparticipation and Springticipation. These events allow groups to meet new and returning students while also informing them about their organization’s purpose and events.

“Most students will start with one trajectory path, but by their fourth or fifth year, they will likely go off in a whole new path,” he said, adding that the resource fairs help all students find support for their journey. “You can find a great support system through academic, social, identity development and other student organizations. There is a lot of fluidity and it helps build our community and individuals.”

The Division of Student Affairs and Services supports MSU students in and beyond the classroom through its programs and units, including the Department of Student Life, the Career Services Network, the Center for Community Engaged Learning, the Office of Cultural and Academic Transitions (OCAT), Fraternity & Sorority Life, the Student Veterans Resource Center, Student Government – the Associated Students of Michigan State University (ASMSU) and the Council of Graduate Students (COGS), and Recreational Sports and Fitness Services, among others.

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