Tune In!

April 3, 2017

MSU’s student-run Impact89FM is award-winning and listener-focused

  • Impact89FM provides a wide variety of music, so every listener can find something to enjoy.
  • The station recently won the Michigan Association of Broadcasters College Station of the Year Award.
  • Getting involved can diversify your skill set and provide real work experience.

Have you ever tuned into Impact89FM, MSU’s student-run, commercial-free radio station? If not, you should! This multiple award-winning station features content for every type of listener.

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Maggie Keech, a sophomore from Rochester, Minnesota, broadcasts live on the air. Photo by Morris Arvoy

Maggie Keech, a sophomore from Rochester, Minnesota, broadcasts live on the air. Photo by Morris Arvoy

When radio first took root on the MSU campus, “almost every dorm had its own radio station,” said Impact’s Station Manager Audrey Matusz, a junior double major in arts and humanities and media and information from Okemos, Michigan. Eventually, she added “it consolidated smaller and smaller,” to the point where Impact 89fm as we know it today was established in 1989. The station has called the basement of Holden Hall home since 1996.

Impact makes an impact because it is “a more personal station” compared to other, larger stations, said Impact’s Marketing Director Abbey Reinke, a junior majoring in communications from Clarkston, Michigan.

Popular shows on the station include “The Vibe,” a hip-hop, rap, R&B, soul, funk and reggae show that has been running for almost the entirety of Impact’s existence. Another popular listening choice is “Torch and Twang,” the Americana show, which features bluegrass and folk music.

Truly, Impact89FM has something for every listener. Other shows on the station deliver everything from metal to music meant to set a relaxing mood. The station focuses its attention on appealing to the MSU student population, but with its reach beyond MSU’s borders, it also considers Lansing as a whole, said Impact’s Program Director Michael Pomorski, a senior media and information major from Beverly Hills, Michigan.

Beyond its audience, one of Impact’s main goals is “providing a training space for students to further their education,” Pomorski added.

This emphasis on improving the listener’s experience and creating a supportive work environment may be part of the reason that Impact is so well decorated with awards.

The station recently won the Michigan Association of Broadcasters College Station of the Year Award—and not for the first time.

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The Impact staff with the 2017 award for best college station. Photo by Morris Arvoy

The Impact staff with the 2017 award for best college station. Photo by Morris Arvoy

“We have won it all but three times,” said General Manager Ed Glazer, a longtime station staff member as an MSU student and currently the only non-student employee. “MSU has come closer and closer to also winning the TV category, which is cool because we don’t even have a TV station!” Glazer added. 

Glazer said he is proud of the station’s regional and national peer recognition, noting that Impact has been nominated for and received a hoard of regional and national awards from organizations like the College Media Journal (CMJ) and mtvU. 

But a multitude of awards isn’t the only reason to get excited about Impact.  

While music is the main programming element, the station manager said she would like to broaden the offerings.

“One thing that everyone always says is that they want to see more concerts,” Matusz said. “In the future, if we could nail that process down, I’m sure that would be a great service that we could provide to MSU.”

Getting involved with Impact is a great way to have a more diverse set of skills, too—and the broad range of majors represented among the student staff benefits from that.

“Now I’m learning management as an art student. So that’s been a cool combination of things,” Matusz said.

Impact can even provide work experience. Reinke said she never expected to get a job in something related to her future, but her job at Impact is “basically an internship.”

If you are a student interested in getting involved in MSU’s campus radio, all you need to do is fill out a simple application found on the Impact website—or, better yet, visit the station in Holden Hall G4. No experience necessary! Pomorski said the team is “very accepting of any student that wants to get involved. We try to encourage people from all parts of the university to come out.”

To learn more about Impact89FM, listen live, get involved, or even read their blog, take a look at http://impact89fm.org!

From left to right: General Manager Ed Glazer,  Station Manager Audrey Matusz, Program Director Michael Pomorski, Operations Director Joel DeJong, and Marketing Director Abbey Reinke

From left to right: General Manager Ed Glazer, Station Manager Audrey Matusz, Program Director Michael Pomorski, Operations Director Joel DeJong, and Marketing Director Abbey Reinke

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